I had a very interesting chat this morning. With Marc Michils, CEO of Saatchi & Saatchi Belgium and one of the Master Marketeers within the Belgian Marketing Foundation to be precise. We talked about working in advertising, the love of the job, future trends, the importance of higher education,... Nothing special? True, if it weren't for the fact that our little chat was recorded for television.
Why on earth would anybody ask a nobody like myself for a television appearance? To be honest: I was equally surprised when I got a phonecall some weeks ago to tell me "I had been selected." Selected? At last year's Marketing Congress I had participated in a contest for 'young wolves in marketing' who could win an opportunity to talk with one of the leading marketeers in Belgium (one of the activities for the foundation's 25th birthday). The talks were to be recorded and broadcast (one conversation per month between 13 May and 5 December, every time there is a full moon - the 'wolves', get it?) on the Belgian business channel Kanaal Z.
I never thought they would ask me (I am 35 - a young wolf?) but apparently they liked the topic I had suggested (about the relationship between higher education and the communications branch). Naturally, I did not hesitate to accept the invitation. A great experience, and like Andy Warhol said: "In the future, everybody will be famous for 15 minutes".
Mind you: Kanaal Z is only doing a 3 minutes' broadcast (albeit in a loop, so several times a day). But that's fine by me: that means I still have 12 minutes left!